Here is the official press release which was announced with the opening of the Italian offices of The North Face.
American company The North Face, a leading manufacturer of clothing and accessories for the mountain, opened on 1 November '97 offices Italian.
Only a few months ago, the only European base of California's The North Face was stationed in Port Glasgow, Scotland. From 1 November 1997, however, is identified in the Italian north-east, a center for new sales and marketing office, which co-exist with the structure of UK
If the new Italian center constitutes a unit appropriate for meet the need for renovation and expansion of the ever more demanding European reality, that of Port Glasgow still remains to all intents and purposes the head office of The North Face Europe, where they are also housed administrative offices, warehouses and production units.
The European team is led by Karl Heinz Salzburger, acting chief executive, who is assisted by two other officers in Italy and two in Scotland.
The North Face Italy Srl, which is located in Volpago del Montello, Treviso, takes care to outline the strategies and develop sales promotions, marketing and advertising throughout Europe. A staff of eighteen people from seven different countries reflects the dynamism of a mark in Europe ended 1997 with a sales increase of 36% compared to 1996, with a turnover of 39.8 million dollars.
Easily accessible from all over Europe and providing the most advanced communication systems, such as the Internet and videoconferencing, the structure of European Volpago offers customers high quality services and efficiency. A large Summit Shop, the shop-within-a-shop by The North Face, is housed within the company and serves as a sample room, where guests and visitors may find the setting of a typical store The North Face. For 1998 there is a strong impetus to the Summit Shop program, with 35 new openings in Europe, which will bring the total to 325 Summit Shops in the world.
Besides technical mountain clothing, skiwear and accessories to, the company has introduced since 1996 in its product range the Tekware, a sportswear line fits also leisure and built with materials that are extremely innovative. Tekware in 1997 accounted for 12% of sales worldwide, an increase of 140% compared to 1996 and thus positioned right between the leading products for the coming seasons.
Here is the official press release with Which It Was Announced the inauguration of the Italian offices of The North Face. The American company The North Face, a global leader in technical outdoor apparel and gear, opened the Italian Headquarter on November the 1st, 1997.
Just few months before, the only European base of the Californian company The North Face was stationed in Port Glasgow, Scotland. From 1 November 1997, however, is identified in the north-eastern Italian (SportSystem District), a center for the new sales and marketing offices, which coexist with the structure of UK.
If the new Italian center constitutes a unit suitable to meet the need for renovation and expansion of the ever more demanding European reality, that of Port Glasgow still remains, to all intents and purposes, the head office of The North Face Europe, where they also housed the administrative offices, warehouses and the production units.
The European team is led by Karl Heinz Salzburger, Chief Executive Officer, who works with other two top leaders in Italy and two in Scotland.
The North Face Italy S.r.l., located in Volpago del Montello, in the province of Treviso, is responsible for drawing up the sales strategies and developing sales promotions, marketing and advertising throughout Europe. A staff of eighteen people from seven different countries reflects the dynamism of a brand in Europe ended 1997 with increased sales by 36% compared to 1996, with a turnover of 39.8 million dollars.
Easily accessible from Europe and equipped with the most advanced communication systems, such as the Internet and videoconferencing, the structure of Volpago offers European customers efficiency and high quality services. A spacious Summit Shop, the shop-within-a-shop of The North Face, is housed within the company and serves as a samples room, where guests and visitors may find the environment of a typical store The North Face. For 1998 there is a strong impetus to the Summit Shop program, with 35 new openings in Europe, bringing the total of 325 Summit Shop in the world.
Besides technical outdoor clothing , at skiwear and accessories, the company has introduced since 1996 in its range of products the tekware, a sportswear line also suitable for leisure and built with Extremely innovative materials. In 1997, the tekware accounted for 12% of sales worldwide, an INCREASE of 140% Compared to 1996 and positioning Thus Itself Among the leading products right for next seasons.
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